Search engines such as Google, Bing and Yahoo, are very powerful
communications channels. 70% of us turn to them when starting
a purchasing decision, be it an impulse purchase or a strategic
business investment. With 700,000,000 searches on Google
every day, it's certainly a stakeholder whose views you shouldn't
ignore.
Like other media outlets you can gain presence through a paid
advertising approach known as pay per click, or through earned
editorial known as natural search.
We believe in the power of independent recommendation; 70% of
people select the 'natural' results over the pay per click.
To help clients improve their profile in the natural ranking
results we developed our Search Engine Optimisation (SEO)
service.
This includes:
- SEO Audit - we assess your website against over 200 ranking
criteria used by search engines. We look for opportunities in
all categories of natural search including instant, maps, business,
product, images, news and video to name a few. Our report
details a prioritised list of quick fix actions, coupled with a
recommended schedule to reach specific traffic volume goals
- Competitive SEO benchmarking - a conduct a thorough market
audit, providing you with a detailed picture of market share
online. Our analysis details a strategy of how you can rank
more competitively driving higher website traffic.
- Ongoing SEO campaign - after appraising your business
objectives and current online presence, we develop a campaign that
includes content creation, link building and roll-out of key word
strategy. Our campaigns pinpoint ranking goals and report
results on a continuous basis.
- Reputation management - when reputations are damaged on-line
the legacy can impact an organisation for years. Negative
stories can remain visible within Google for years. We work
with organisations to reinstate a positive digital brand
presence.
Today's new media landscape encourages a 360 view of PR.
In isolation PR can deliver great results. Together with
search engine optimisation (SEO) it can deliver outstanding
results. To find out how SEO PR can increase your website
traffic, please email lhenshaw@bellpottingernorth.co.uk