Media Training

We understand the media and have the skills and experience to media train you to make every interview an opportunity

Reputation is what you do, what you say and more importantly what others say about you. It takes years to build, don't ruin it.

Media training in a 24/7 rolling news environment where Google is not just a search engine but a reputation management tool is crucial.

When something goes wrong, you need to prepare for when the media come knocking In extreme cases a negative story can be killed but more often than not if you say nothing in such instances or make yourself unavailable the media will go elsewhere with its insatiable appetite for a story. Positive or negative, it's far better to be in control of the story rather than following it.

Bell Pottinger North's media training team of experienced journalists, delivers bespoke sessions from general news awareness to intensive one-to-ones in a full broadcast studio environment.

You will not become a skilled operator overnight and it may take more than one session. But being news aware and understanding how the media works, together with practical one to one exercises is key to ensuring you can get your message across in the right way, to the right people, at the right time - the purpose of all communication.

Typical modules include:

One-to-one coaching for chief executives and senior directors
Intensive half or full-day media training workshops with practical exercises
Presentation training
Broadcast training
Crisis handling and simulation
Media handling skills courses for in-house press and marketing executives
Press office training

In addition to our standard media training courses, Bell Pottinger North can also prepare executives for the announcement of 'difficult' news.

This bespoke service is based on over-the-phone role-playing interviews, giving spokespeople the ability to ensure that are appropriately prepared for the likely media response to their news.

Bell Pottinger North offers media training in Manchester and media training in Liverpool or across the north and northwest in your offices or ours. Our team has worked with a number of of well-respected organisations including: