Property Public Relations
We have a proven track record in the property sectors. Our experienced consultants have devised and delivered public relations campaigns for market-leading clients in the commercial and residential property sectors.
The team also provides strategic counsel and communications strategies to high profile clients pursuing complex planning applications and projects across the UK.
Residential Property PR
Residential house builders are finding that new homes are becoming commoditised in the minds of the consumer. This, together with Government targets driving densities and the redevelopment of brownfield sites, makes it difficult for companies to gain competitive advantage.
The growing commercial awareness of prospective homebuyers is also driving the range and level of incentives on offer, driving margins and profitability down despite the rising cost of land.
Reputation management and brand-building is therefore no longer an optional extra. It is a key business objective.
Our experience in the property sector is extensive and we have delivered successful campaigns for many of the region’s leading players, including
- Arley Homes
- Bellway Homes
- Crosby Homes
- Linden Homes
- PJ Livesey Group
- Russell Homes
Whether the requirement is to generate off-plan sales, build community relationships or develop attractive investor propositions, we understand the market, the industry and the political and regulatory climate in which these clients are operating.
In addition, as part of the Bell Pottinger Group, we are able to offer a national network of consultants ‘on the ground’, together with an up-to-date analysis of local market conditions.
Commercial Property PR
Many of our clients are part of the commercial property ‘supply chain’ – from developers and estates managers, through to mechanical and electrical engineering contractors.
Our broad range of experience covers all aspects of commercial development and we currently represent some of the country’s best-known brands in the retail, health and leisure sectors. Our planning and consultation work means that we are used to operating as part of a strategic team of advisors and consultants and take a pragmatic commercially-focused approach to the task.
So, whether you are a developer, agent, interior designer, fit-out specialist or contractor, we have the right experience to help.
