Planning Public Relations
We understand that the planning process is complex and subject to almost constant change. So we make it our business to stay ahead of the game when providing strategic counsel to our clients on planning and regulatory matters.
This enables us to add value to the pre-application process, advising on effective communications strategies which get the right messages across to all relevant stakeholders. For many of our clients, we join the team at the very start of the process, from site acquisition through finalisation of the development brief, to pre-application consultation and the submission of the formal application.
Working closely with the development team, we offer strategic counsel, integrated communications campaigns, location-specific intelligence and a wealth of industry knowledge.
Our community engagement programmes incorporate direct correspondence, information bulletins and newsletters, production of exhibition display panels and collateral, management of the event itself, gathering and analysis of stakeholder feedback and production of the Statement of Community Involvement. In order to extend the reach of the campaign as far as possible, we advocate the broadest possible mix of delivery media, including extensive web-based and online vehicles.
But it doesn’t stop there. The weeks between submission and determination are a key period of influence and it is here that our community engagement programmes can be most effective.
We also have first-hand experience of steering the communications campaign through an appeal and even the public inquiry process.
And of course, as part of the Bell Pottinger Group, we act as a gateway to the specialist expertise of our public affairs colleagues and Westminster.
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Our planning credentials.
Using the internet for public consultation
Construction and building materials
Construction is still the largest single industry in the UK and we have have delivered effective public relations campaigns across many sub sectors of the industry including:
- heavyside materials producers
- brick manufacturers
- windows and door distributors
- specialist contractors/suppliers
Trade media campaigns, retail promotions, channel communications and sales engagement programmes are our stock in trade.
For many clients, we overlay a tactically-driven campaign with thought leadership and brand management programmes as part of our added value.
In every instance, we are able to demonstrate tangible results, linked directly to the client's business objectives. Our agreed programme of activity is continually reviewed to ensure a positive return on investment and our planning and consultation work means that are used to operating as part of a strategic team of lawyers, surveyors, planners, builders and communications experts.
