Yearsley Group appoints Bell Pottinger North

15.02.2011

Established in 1955, Yearsley Group has more than 1,200 employees across 12 sites, an annual turnover of around £130m and operates two separate divisions: food sales, and storage and distribution.

Bell Pottinger North won the contract after a three-way pitch.

The team's remit is to support the firm's future growth plans by delivering a proactive business-to-business campaign that raises the profile of the company and the group's service and product offering.

The campaign will focus on a spectrum of trade and vertical magazines within the food manufacturing, cold storage and logistics, retail and catering media, and with the local and regional business press.

Louise Russell, marketing manager for Yearsley Group, said: "Bell Pottinger has a reputation as a consultancy which delivers results, acting as an extension to your existing marketing activities.

"Throughout the pitch process the team was both professional and knowledgeable, and presented a campaign that is well throughout and appropriate to our requirements, providing exactly the level of support we need."

Bell Pottinger North's first task was to announce the group's acquisition of Ice Pak, a Leeds-based frozen seafood specialist.

John Butters, director at Bell Pottinger North's Macclesfield office, added: "We're delighted to be working with Yearsley Group at what is an exciting time for the company. As the UK's largest cold storage and distribution provider, Yearsley Group occupies a strong position in the marketplace and boasts an impressive client portfolio. It is our job to raise awareness of its service and product offering, and demonstrate the vast experience within the business, to a wider audience within the company's target sectors."

Bell Pottinger North is part of the Bell Pottinger Group and is the largest public relations consultancy in the north, with offices in Macclesfield, Liverpool and Leeds.

Notes to editors

Bell Pottinger North is part of the Bell Pottinger Group - voted number one in PR Week's league tables for the last seven years. With offices in Cheshire, Liverpool and Leeds, its specialisms include, property, planning, construction, professional services, healthcare, technology and aerospace and aviation. For further information, please visit our website: www.bellpottingernorth.co.uk

Established in 1955, frozen food specialist Yearsley Group has more than 1,200 employees, an annual turnover of around £130m and operates two separate divisions: food sales and storage and distribution.

The Group's cold storage and distribution division is the country's largest provider of cold storage and logistics. With 12 depots across the UK creating a national cold chain network, Yearsley Group offers a 280,000-pallet storage capacity for manufacturers and retailers in the frozen food sector, with a 300-strong fleet of temperature controlled vehicles, supplying frozen food to retailers, caterers and the public sector clients nationwide.

The food sales division wholesales a full range of frozen products to customers in retail, catering, public sector institutions and the export market. With more than 30 years' experience, Yearsley Food Sales has a dedicated team of 30 sales advisors, helping customers access its comprehensive range of competitively priced products. It also offers exclusive imported products under its Belfield brand, supplying private label and branded goods to major retail and food service multiples, and manufacturers.