Bell Pottinger North Shortlisted for National Sports Award

11.02.2011

The Proud to be a Potter campaign, devised by the agency's sports division for client Britannia, has been shortlisted for the Best Use of Digital Communications in Sport award which will be decided in London on 11th May.

The campaign celebrated Britannia's ongoing support for the club and allowed Stoke City fans to show their support through the creation of two giant mosaic images of star players created using thousands of fans photographs. The campaign leveraged online channels to engage with the audience. 

Simon Brown, account director at Bell Pottinger North, said: "Being shortlisted for a Sport Industry Award is great recognition for the work Bell Pottinger does. The Proud to be a Potter project is a fantastic example of a campaign that drove awareness, engagement and advocacy for the Britannia brand." 

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Notes to Editors 

For further information contact Simon Brown 0113 237 2834 / 07770 645722 simon.brown@ptarmiganbp.co.uk