Free seminars to help Merseyside businesses beat the recession

17.06.2009

Two events will be held, and will be run by Bell Pottinger North. The first will show how consumer behaviour has changed in the digital world, and what you have to do to win business in what we call an "age of reference and distrust".

The second event will focus on the impact on news media in the new world, and offer tips and techniques on how to work with the media.

Bell Pottinger North's associate director Richard Clein said:

"We now live in an age of reference in which peer endorsement is the most effective form of marketing. We will show how you can effectively increase your win rate by using your satisfied customers as an extended sales team.

"With an ever changing media, where news breaks 24/7, our team can show how you can build a reputation for your business and products by connecting with the right media in the right way and at the right time.

"It never ceases to amaze me how many people - whether a politician or business leader - trip up when the camera is rolling. This is an opportunity to make sure it never happens to you."

The events will take place at 9.30am on July 15th and 16th at The Racquet Club in Liverpool. Anyone wanting to attend should email pdavies@bellpottingernorth.co.uk or telephone 0151 244 5466.

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Press information: Please contact associate director Richard Clein at Bell Pottinger North on 0151 244 5466, 07803 729133 or email rclein@bellpottingernorth.co.uk

Notes to editors Bell Pottinger North (www.bellpottingernorth.co.uk) is part of the Bell Pottinger Group - voted number one in PR Week's league tables for the last seven years - and has offices in Leeds, Liverpool and Macclesfield.

It is the biggest public relations consultancy in the North and its specialisms include aerospace and aviation, construction, healthcare, NHS Trusts, professional services, property and technology and telecoms.