Thwaites puts New Ale Proudly on Display for Armistace Day

31.10.2011

Lancashire-based brewer Thwaites is parading Our Boys, the latest edition to its popular Signature ale range.

A golden hoppy ale, with wonderful tropical fruit flavours, Our Boys has been brewed in the run up to Armistice Day (11 November 2011). And to show that female Armed Forces personnel are also front of mind, Thwaites has produced a special pink beer pump 'clip' called Our Girls, so drinkers can choose to support the blue of Our Boys or the pink of Our Girls.

Thwaites is hoping to raise £5,000 from sales of Our Boys and Our Girls for the Royal British Legion which provides welfare to the whole Armed Forces family - serving, ex-Service and their dependants. The Royal British Legion also runs the annual Poppy Appeal and is one of the UK's largest membership organisations

The 4.4% ABV will be available in Thwaites pubs, its independent free trade network and through selected national wholesalers.

Lee Williams, marketing manager of Thwaites said: "Our Boys has been brewed with the armed forces in mind and the occasions of Armistice Day and Remembrance Day. Thwaites is very proud to have linked with The Royal British Legion for a number of years and to donate a percentage to the appeal through direct beer sales. Hopefully Our Boys with its distinctive flavours will have drinkers standing to attention. And the blue and pink pump clips will allow drinkers to show their appreciation to both men and women in the Armed Forces."

Thwaites would be interested to hear what drinkers think about Our Boys. Feedback can be given via twitter @daniel_thwaites