Showcasing PKF (UK) success

Brief

PKF (UK) LLP, a top 10 UK firm of accountants and business advisors with over 20 offices throughout the UK, required temporary help to highlight the firm's recent successes for its Manchester and Liverpool offices and position the regions' key spokespeople as thought-leaders and experts in their relevant fields. The brief also encompassed raising awareness amongst key target audiences of PKF's full service capabilities and managing the reputation of the PKF brand on a regional level.

Approach

Bell Pottinger North's consultants liaised directly with PKF's marketing team, partners and national PR manager to deliver a targeted communications programme that supported corporate and business development objectives. The PR campaign targeted local, regional business titles as well as key broadcast and online press.

Solutions / Benefits

Bell Pottinger North achieved impressive results across both regions in the key business press and broadcast media. The campaign positioned key partners, especially those in key sectors, as experts on the key issues that mattered to its customers. Specific successes included regional commentary around the Chancellor's Budget and also extensive coverage around the firm's hotel and hospitality research. In the four months that Bell Pottinger North worked with PK, the campaign generated over 50 pieces of coverage across the regional business media and on BBC radio.