Blogger relations campaign gains 27% growth in sales for Portaski

BRIEF 

With its ergonomic design and patented wheel-sled, PortaSki allows you to effortlessly transport your skis on snow or road.  Confident in their fantastic product, they approached Bell Pottinger to raise awareness worldwide, drive traffic to their website www.portaski.com and stimulate demand in order to secure retail partnerships.

APPROACH

A social media and product placement strategy was undertaken to engage with influential ski and bloggers within their target market (with 'mummy bloggers' identified as key decision makers).  These online opinion formers were encouraged to test the product for themselves to help create independent respected reviews. A series of competitions were also created to gain further online exposure.

SOLUTIONS / BENEFITS

This approach garnered extensive product reviews and exposure on leading social sites such as mumsnet, on the snow and ski buzz.  Most importantly it resulted in a 27% sales uplift.